We always speak about the market changes quickly, due to technology advances or simply by changes in behavior customer. We know that companies should to have an investment in changes when their environment and the economic situation are good, but reality isn’t it, because some companies only started to think in changes when there are any risks near them.
And suddenly some business models pass by big difficulties, like current with editorial business with their problematic step from paper to digital, or training sector, where the presence of new types of courses, like MOOCs, are revolutionizing the training center and consultory companies.
Changes happen continuously and the marketing thinking should to translar the new market trends to business and detects threats. Is a big investment to make any proof to try improving business when business models are good? We should to think that the real waste is to loose opportunities and to try to repair bad situations when we start to fall.
What is the main characteristic of star-ups? They pivot and change with the market and demand. Currently there are big crises in some sectors, but not all companies into this sector are in the same situation, why? Maybe because they are more flexible and they are be able to change its position as the demand calls.
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