The brain and the marketing.

 

There is a very interesting article of the scientific Michio Kaku about the big steps in the knowledge of the brain. He said that from an external point of view “we are information”; even he said that it’s possible to keep all this information for the future.

The line between our natural behavior and our programming behavior is very short with the time pass.

In terms of marketing, it means that we should to have an internal mechanism to make segmentation of the information, according with the emotions. Marketing should to go to these emotions of the persons, but it means that your message should be totally personalized.

What is the mission of marketing, to show the characteristics of the products or to provide of value information to the customers? Maybe both, but always we have to show value because there is too much information, our brain makes segmentation of information.

It’s true that the declarations of Michio Kaku are sometimes too much amazing, maybe with too much spectacular, but, sure with a scientific base. He imagines, with scientific base, the evolution of future in our behavior… professionals of marketing make some similar, because the behavior, the brain structure and the technology are walking together.

As we learn about the structure of our brain, and we are able to understand the evolution of behavior and its relation with the new technologies, we could make a map of forecast of the evolution of the marketing strategy. That means that there aren’t place to random? No, because it’s impossible to have control about every external factor of each individual even of the society… at least, we are humans.