Do they sell some training companies just smoke?

Training companies, human resources consulting, and companies of human resources services… they have a lot of methodologies, a lot of different areas, courses, solutions…but most of them really offer good solutions? When you sell some services, it’s very difficult to demonstrate the point of utility or good results, because there are an idea of this services are necessaries despite the results, because every company use it.

But…take care!!! We should to demand high quality not only in the services, above all in the conclusions and results. That’s why we should to demand always any evaluation test of results. For example, every training should have any system to transfer knowledge to the job, and this training should to have any control in different periods of time.

What is happening with these services in the market? Why are different types of qualities and prices? Why companies aren’t exigent with these services? The final result is the companies don’t believe in training like an investment.

These type of companies need a real marketing plan to make stronger the image and results of their service. Because clients demand quality, and more quality as we advanced in time.

I know this sector in Spain and it’s difficult to speak of good professionalism in these services, despite the Business School. For me there are a crisis in this sector, because there are a lot of methodologies, a lot of channels and poor in results, it’s the time of changes and really it’s a change of business plan inside the same focus, it’s time to a new marketing plan.