A change in business strategy

Recently, in the last On Line Marketing Congress, we spoken about how has changed some budgets and there have been some new developments in video design and productions.

Some years ago, there have been expensive budgets for TV commercials and video clips, with very expensive castings including travels in first category, the best hotels, etc. And now we can do the same with a very lower budget and the same results… but removing unnecessary luxuries. So…we are going to roll out a new system…because we have to get media coverage, it’s necessary while demand prefer reception of information through the video, and new generations are “video consumer ”.

A teacher university and video productor said that some pupils has a real professional study in their homes (all about 2000-3000€), and, living with their parents, they have all time to investigate special visual effects with amazing results.

So, currently big companies don’t need big budgets for their TV and video communications, even this is the scope of medium and little companies, being Internet a common competition field, and the market is increasingly global.

In the other hand, there are some professional occupations with less work, like makeups and the big part of production team. Technological change is moving at a fast pace and we can’t let our guard down and people are demanding more nowadays. So, current video productions business offer the same performance features at half the price. Strategic planning isn’t a simple process, but all companies, regardless of the size, should include video and social media in it.