General managers push to
sales and marketing departments to increase sales and new designs of product or
service, always under the magic wand of success ... but is this same pressure,
together with the company structure, many times it designed for other times,
and with the incompetent decisions of the CEOs that make no sales or marketing
strategy will win.
Suddenly did the sales
force forgotten how to sell? Suddenly marketers don’t know how to analyze the
market and how to adapt the products? … Or are the general managers who don’t
know anything about business strategy? The business strategy appears in difficult
times. And it is not easy to build flexible a company in good times, putting
push in I+D and keep cost saving at the same time. Did we make our homework? Do
we know why we aren’t flexible now? The market is changing…but always it’s
changing, and this is a lesson that we should to learn.
Having skill of business strategy? I only know two types of managers: companies that have not fallen into the crisis and entrepreneurs who understand how you have to build a flexible company from the start, everything else is to continue the agony and is difficult to solve, based on the amount distributed in the duration of this crisis ... investment if it is longer than that bag of investment ... we have passed away ... the amount of investment distributed in the duration of this crisis ... but if the crisis is longer than that bag ... we ended